{"id":36724,"date":"2024-04-01T16:17:11","date_gmt":"2024-04-01T16:17:11","guid":{"rendered":"https:\/\/publicknowledge.org\/?p=36724"},"modified":"2025-11-22T20:56:16","modified_gmt":"2025-11-22T20:56:16","slug":"antitrust-or-anti-truth-jim-jordans-latest-attack-on-the-war-on-disinformation","status":"publish","type":"post","link":"https:\/\/publicknowledge.org\/antitrust-or-anti-truth-jim-jordans-latest-attack-on-the-war-on-disinformation\/","title":{"rendered":"Antitrust or Anti-truth? Jim Jordan\u2019s Latest Attack on the \u201cWar on Disinformation\u201d"},"content":{"rendered":"\n

Last week, Chairman Jim Jordan took another step in his campaign to leverage the House Judiciary Committee and its oversight powers to preserve the ability to use disinformation as a political strategy. The committee issued letters to the CEOs<\/a> of some of the world\u2019s largest advertisers, seeking records about their communications \u2013 companies like Diageo (one of the largest global spirits companies); GroupM (world\u2019s largest media investment company); Mars, Incorporated; Procter & Gamble; and Unilever. What do these companies have in common, besides huge media budgets? They\u2019re all members of the governance body of the Global Alliance for Responsible Media<\/a> (GARM), an initiative chartered by the World Federation of Advertisers<\/a> to address the challenge of harmful content on digital media platforms and its monetization via advertising. The House Judiciary letters accused the CEOs of \u201ccoordinating GARM members\u2019 efforts to demonetize and eliminate disfavored content online\u201d and \u201ccolluding to demonetize conservative platforms and voices.\u201d Most troublingly, the letters refer to \u201cpotential legislative remedies\u201d and refer to the Committee\u2019s oversight of both the \u201cadequacy\u201d and enforcement of U.S. antitrust laws.<\/p>\n\n\n\n

Representative Jordan has a history of using his position as Chairman to send the Judiciary Committee after businesses taking positions he and his party do not like. For example, last year, he sent subpoenas <\/a>to some of the leading investment firms advancing environmental, social, and governance (ESG) goals. That includes goals like lowering pollution, controlling carbon dioxide emissions, and ensuring a diverse and inclusive workforce. As is the case with the letters to GARM, those subpoenas were sent under the guise of \u201cantitrust enforcement.\u201d This time, Jordan has decided to go after advertisers who don\u2019t want their brands\u2019 advertising content placed next to hate speech, foreign propaganda, networked disinformation campaigns, and other harmful content, threatening companies who do so with antitrust investigations and potentially new laws. <\/p>\n\n\n\n

Representative Jordan\u2019s choice to go after GARM for trying to pull ad funding from sites that promote disinformation is just one manifestation of a counter-campaign against the \u201cwar on disinformation\u201d that we have described before<\/a>. Hearings, investigations, angry letters, and amicus briefs<\/em> implicating digital platforms, academic researchers and the White House \u2013 most of them focused on collaboration to protect election information integrity \u2013 have already had the extremely detrimental impacts of stalling coordination, reductions in research investments, the chilling of platform content moderation efforts, and deemphasizing of political news<\/a> on platforms. Under the auspices of the \u201cSelect Subcommittee on the Weaponization of the Federal Government\u201d \u2013 a subcommittee Jordan invented soon after Republicans took control<\/a> of the House \u2013 hearings provided a platform for the so-called \u201cTwitter Files<\/a>,\u201d which asserted, among other things, that Twitter had collaborated with the government to suppress conservative voices. Having encouraged platforms to gut their content moderation approaches (and watching advertisers leave Twitter, now X, in droves), the Judiciary Committee going after advertisers themselves was the logical next step.<\/p>\n\n\n\n

What Is GARM and Why Do Companies Care About Responsible Media?<\/strong><\/p>\n\n\n\n

As a former marketing executive, I spent over 20 years working to build brands<\/a> while partnering with large digital platforms to create increasingly sophisticated and targeted advertising tools. As the use of algorithms (and later, programmatic auctions) to place those ads skyrocketed, advertisers lost control over and even visibility to where their ads were placed. They ended up on sites that spread conspiracy theories, hate speech, and disinformation. With billion-dollar budgets, prized brand reputations, and fickle consumer loyalty at stake, advertisers adopted strategies \u2013 first \u201cwhite lists\u201d and \u201cblack lists\u201d of content; then increasingly sophisticated monitoring systems to protect brand safety; and then coalitions in which advertisers could share and promote best practices \u2013 to protect their investments.<\/p>\n\n\n\n

The Global Alliance for Responsible Media, a project started by the World Economic Forum<\/a>, sprung up in 2020 to help companies protect their brands from being associated with harmful content on digital platforms and to address the challenges the current opaque, monopolistic digital advertising system poses. GARM creates working groups to develop best practices to improve online safety for brands and increase advertisers\u2019 confidence in digital advertising. Organizations like GARM serve the essential business need of ensuring return on investment for the estimated $30 billion<\/a> in global digital advertising each year. <\/p>\n\n\n\n

Rep. Jordan\u2019s attempt to tie the hands of GARM and its advertiser members through threats of antitrust investigations and new law is part of a larger campaign on the right to silence criticism, deter content moderation, and protect the ability to use disinformation campaigns to achieve political ends. When undertaken by Congress, these actions chill First Amendment-protected speech and intimidate organizations who call attention to the prevalence of hate and disinformation on online platforms. But it\u2019s not just Congress: In a related case, a district court judge just granted a motion to dismiss<\/a> a complaint by Elon Musk and X against the Center for Countering Digital Hate (CCDH), noting that the complaint was \u201cunabashedly and vociferously\u201d about punishing CCDH for speaking out about disinformation and hate on X.

It\u2019s particularly ironic that Rep. Jordan is threatening antitrust investigations to suppress views he doesn\u2019t like just weeks after he and his colleagues filed an amicus brief<\/em><\/a> at the Supreme Court in Murthy v. Missouri,<\/em><\/a> arguing that the mere threat of antitrust investigations is an archetypal example of dangerous and illegal coercion by the government. While Public Knowledge has always supported robust antitrust enforcement, Rep. Jordan\u2019s perversion of it will lead to nothing but the further deterioration of our information ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Representative Jim Jordan continues his attack on institutions that mitigate harmful digital content \u2014 this time, under the guise of antitrust enforcement.<\/p>\n","protected":false},"author":189,"featured_media":36725,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[11,31,14],"class_list":["post-36724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-content-moderation","tag-free-expression","tag-platform-regulation"],"acf":[],"yoast_head":"\nAntitrust or Anti-truth? 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